Due to various factors, more effort is currently needed to achieve the pre-pandemic visitor numbers to which we were accustomed: The war in Ukraine as well as China’s zero Covid strategy caused that some visitor groups are no longer represented. In addition, international travel readiness in the B2B sector has not yet returned to 2019 levels.
What can trade fair organizers do to counteract this trend? Our recommendation: Activate the exhibitors – they are your biggest and cost-neutral marketing channel.
Thanks to the ADITUS Exhibitor Service Center (ESC), exhibitors can invite their customers to the event themselves. The ESC runs completely in the browser – no additional software is needed.
It just takes a few clicks to send personalized invitation emails to prospects and key customers. Sophisticated monitoring features keep exhibitors on track: a dashboard shows the ongoing progress of all invitation campaigns, and live feedback is given as soon as customers enter the exhibition grounds.
The ESC offers organizers additional marketing opportunities: Exhibitors can book digital advertising space that is displayed to customers during registration – we are happy to show you how this works.
Preparation and training are important for optimal results: ADITUS is happy to support you with onboarding and strengthening exhibitor commitment through webinars, tutorials, and training material. Just book an appointment so we can show you the ESC options and suggest proven best practices.