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Digital Event Solutions from Germany for the Middle East

By 30. January 2023March 20th, 2024Clients

As the market leader in the German-speaking region, ADITUS GmbH has now also made the leap to the Middle East. The Hanover-based company from the trade show and event industry serves the expectations of demanding trade show organizers: digital, fast, and reliable.

Dubai World Trade Center: Messehalle mit Besuchern

Dubai World Trade Center: Exhibition Hall with Visitors

Unique Technology Goes Round the World

Now it’s official: ADITUS GmbH founded a subsidiary in Dubai in the middle of last year and is licensed as a ticketing provider in the United Arab Emirates. With plans to expand further into this region, Dubai is the first step. The Dubai World Trade Center – the most important trade show location in the Middle East – is already one of the innovative tech company’s customers. “We are proud to receive so much positive feedback for our products and solutions on the international stage as well,” says Sebastian Grein, COO of ADITUS GmbH.

German Trade Show Concepts Internationally Successful

While stagnation was already spreading in the trade show industry in Germany before the pandemic1, other countries are following suit and establishing new trade show locations. Organizers offer foreign trade shows and thus successfully bring their proven concepts to their customers all over the world: foreign trade shows are recording a steady increase in visitor numbers.2In order to make these visitor numbers manageable worldwide, proven solutions are needed. ADITUS GmbH provides this infrastructure through digitalization – Made in Hanover. It is a specialist in the field of trade shows and major events and a pioneering innovator in the digitalization of the trade show industry: digitalized admission with automated badge printing as a one-stop solution in less than 3 seconds – the only one of its kind in the world.

Proven Full Service on a Large Scale

The solutions and systems developed by ADITUS GmbH have been tried and tested on a large scale. For example, ADITUS GmbH enabled fast admission of almost half a million visitors at bauma 2022. A large-scale event, away from the classic trade show concept, was Digital X 2022. The B2B event and festival spanned several districts of Cologne and demanded a high degree of flexibility in terms of admission control as well as the coordination of digital services.

ADITUS Makes Events More Successful – From Technology to Marketing

Grein is convinced of the distinctive technology as well as the services: “We not only support the organizers during the event but also contribute an active part to the event marketing.” The digital social cards make it easy for every visitor to share their event visit on social media, to network and to support the entire event. “We are encouraged to continue on the path of internationalization,” says Grein. The groundwork has been laid and the first employees have moved into their new headquarters – centrally located next to the Dubai World Trade Center.

Luisa Schüth (Projektmanagerin Dubai), Lorenz Habenicht (System Engineer Dubai) und Sebastian Grein (COO ADITUS GmbH) vor dem neuen Bürokomplex

Luisa Schüth (Project Manager Dubai), Lorenz Habenicht (System Engineer Dubai) and Sebastian Grein (COO ADITUS GmbH) in front of the new office complex


ADITUS GmbH has been developing solutions for visitor registration, ticketing, and admission control since 1998. The company coordinates the flow of visitors at numerous national and international events, including major trade and public shows, congresses, and cultural events. The standard products are continuously developed in close cooperation with customers to generate visitor growth and open up new digital marketing opportunities for event organizers. With 25 years of experience, ADITUS GmbH is the innovation leader in the ticketing sector in the German-speaking region.

1  Vgl. AUMA (März 2019): AUMA Edition. MesseTrend 2019. 7. [online] [27.01.2023]
Vgl. AUMA: Deutsche Auslandsmessen (GTQ): Zuhause auf den Märkten der Welt. [online] [27.01.2023]
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