Best Practices for Successful Event Marketing
Two million square meters of event space, 15 stages, 2,500 square meters of marketplaces, and 50,000 participants: On September 13 and 14, 2022, DIGITAL X turned Cologne into a world full of digitization exhibits, innovations, and technology experiences. Together with more than 300 partners, over 200 brand houses, and around 60 start-ups, Europe’s leading digitization initiative presented trends and technical innovations relating to digitization – from 5G, IoT, and autonomous driving to metaverse and robotics. Visitors experienced the megatrends around mobility, security, the New Work, urbanization, and sustainability on dedicated routes through Cologne.
What the Customer Says
“Thousands of participants have taken over the marketing for DIGITAL X 2022 and motivated their network to join them. An impressive engagement: hundreds of thousands of impressions and a 150% growth in participants compared to 2021! We are excited about next year’s performance.”
Alexander Hachmeyer, Head of Positioning & Top Projects
Telekom Deutschland GmbH
The Key Performance Indicators at a Glance
Social Sharing at the DIGITAL X 2022
The numbers of active users clearly show the social networks’ relevance for successful event marketing. Through active sharing supported by ADITUS Social Cards, a high organic reach was achieved. As a result, many conversions had a positive effect on participation numbers.
The Organic Reach Booster
More than 20,000 DIGITAL X participants in 2021 became over 50,000 in 2022 thanks to the active use of event marketing measures supported by solutions from ADITUS.
Deutsche Telekom is not only setting new standards in terms of digitalization: the results show the success of the active use of event marketing measures, supported by ADITUS systems. Each shared ADITUS Social Card resulted in 2 new visits to the ticket shop. The most used channel for sharing participation in DIGITAL X 2022 is the professional network LinkedIn.
Personalized ADITUS Social Cards turn your visitors into influencers. At a fraction of the cost of conventional advertising campaigns, you can achieve positive attention in the networks of your participants. Use ADITUS Social Cards for your next event, just like Deutsche Telekom.
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