Following last year’s acquisition of Info Salons Middle East by ADITUS GmbH, the Dubai-based event technology provider is now officially rebranding as ADITUS. This step marks the next phase in a strategic integration that combines regional market expertise with advanced registration technology from Germany.
From Acquisition to Integration
As previously announced on 14 October 2025, ADITUS acquired Info Salons Middle East with retroactive effect from 1 July 2025, significantly expanding its international footprint. The official rebranding of Info Salons Middle East to ADITUS is now imminent, creating a unified presence in the global event tech market.
Organisers will benefit from consistent processes and proven integrations across regions, supported by ADITUS’ technology backbone, including the ADITUS Visitor Portal and high-performance admission hardware.
Continuity and Commitment
Over the past months, both teams have worked closely to harmonise processes and align standards, ensuring continuity for customers and employees alike. For customers, nothing changes in terms of contacts or ongoing projects. All agreements and services will continue as planned, with the added advantage of access to ADITUS’ extended portfolio. “The name changes, but the commitment remains,” says Chris Lloyd, Managing Director of ADITUS in Dubai. “Our goal is clear: to deliver seamless visitor experiences and set international standards for registration and admission control.”
Building on this promise to all customers, the rebrand marks a significant step in strengthening the partnership, as Marc Luzoff, CEO of ADITUS in Hanover, explains: “This rebrand is a natural evolution of our partnership. It creates new synergies and ensures that our customers benefit from the best of both worlds: regional expertise and international best practices.” The integration marks a new era of collaboration, scalability, and customer-focused innovation across regions.
