In the fast-paced world of online retail, it’s essential to deploy sales strategies that not only boost revenue but also enhance the customer experience. Cross- and up-selling are two such techniques. When used effectively, they can work wonders.
Cross-Selling: Added Value Through Smart Recommendations
Imagine buying a concert ticket and instantly receiving suggestions for extras like parking, merchandise, or even a pre-show dinner. That’s cross-selling in action. The idea is to offer customers additional products that perfectly complement their initial purchase. These recommendations are often displayed in carousel style below the shopping basket as “Recommended Add-ons”.
Here’s the clever part: Cross-selling doesn’t just raise the average order value – it also delivers genuine added value to the customer. Relevant add-ons turn a simple ticket purchase into a complete and memorable experience.
Up-Selling: The Upgrade That Delights
Up-selling is all about encouraging customers to choose a more premium version of the product they’re interested in. In the case of visitor portal or ticket shop, a customer selecting a standard ticket can be offered a VIP ticket upgrade. These up-sell options offers typically appear in a modal window before checkout, allowing items to be replaced with a single click.
The benefit: Up-selling increases revenue per customer by promoting higher-value and often more profitable products. Those who opt for an upgrade enjoy more features and a superior overall experience.
Implementation in the ADITUS Visitor Portal v5
The ADITUS Visitor Portal v5 implements these techniques with finesse, optimising the sales process while delivering a seamless shopping experience. Thanks to configurable product groups in TERP, targeted product recommendations for cross- and up-selling can be displayed precisely where they matter most. Whether triggered by voucher redemption or a click on the “Checkout” button, a modal window presents up-sell options tailored to the items in the basket, while cross-sell products appear in a carousel just below.
Cross- and up-selling in online shops like the ADITUS Visitor Portal v5 offer a win-win for businesses and their customers. They drive revenue, boost satisfaction, and create a personalised shopping journey that meets the expectations of today’s digital consumers.
