ADITUS is delighted to welcome the UK-based Raccoon Media Group as its latest client. With the upcoming launch of International Running Expo in Amsterdam, Raccoon is not only hosting its first-ever B2B event but also making its debut in mainland Europe.
Sponsorship as the Key to Success
The ADITUS Sponsorship of the Association of Event Organisers Conference in Manchester in October 2024 captured the attention of attendees with Speedy and its innovative registration, admission control, and event marketing solutions, gaining the trust of Raccoon Media Group.
Raccoon showed particular interest in ADITUS’ branding packages. Hannah Hopwood, Marketing Director Europe (Raccoon Media Group): “The potential for increased digital revenue and enhanced exhibitor activation and value was a major attraction, creating a clear win-win situation.”
A Decision Made in Record Time
The decision to partner with ADITUS for the upcoming International Running Expo in November 2025 was made in just a matter of days. The expo will take place at RAI Amsterdam, a prominent exhibition and congress centre in the Netherlands, recently recognised as the Best International Venue at the Exhibition News Awards for its green credentials and high levels of client satisfaction.
ADITUS looks forward to delivering a successful event and showcasing its unified hardware and software solutions. This collaboration marks the start of a promising and long-lasting partnership.
