When planning an event, ticket sales are just one piece of the puzzle – visitors’ travel and accommodation play a crucial role in creating a positive experience. That’s why linking hotel bookings directly to the visitor portal bridges an essential gap. The benefits are compelling: ticket registration provides the perfect moment in the customer journey to book accommodation. By pre-filling event and registration details, the hotel search and booking process becomes straightforward, boosting both customer satisfaction and conversion rates.
Smart Recommendations: Location, Price and Facilities at Your Fingertips
Today’s hotel booking widgets harness event data like venue location and dates to present relevant accommodation options nearby. Visitors no longer need to search separately for hotels – they receive tailored suggestions immediately after completing their registration. This not only saves time but also reduces drop-off rates after ticket purchase, as the next logical step – finding somewhere to stay – is offered straight away. For events drawing participants from other cities and countries, hotel demand during the event period naturally peaks. But availability isn’t the only factor that matters: proximity to the exhibition venue, city centre, or transport links is just as important as price or cancellation terms. An integrated view combining lists and maps provides the perfect overview. All essential information – including guest reviews, room dimensions, breakfast options, and public transport access (with transport overlay) – can be assessed quickly and easily.
Live in ADITUS Visitor Portal v5 – Powered by Revolugo
This clever hotel integration is now available in the ADITUS Visitor Portal v5. Working with technology partner Revolugo, ADITUS offers a smart solution optimised for user-friendliness and convenience. The hotel search comes pre-configured with event data, language, and currency settings. Currently available in English and French, a German version will follow shortly. The widget only appears after receiving active user consent. Once approved, hotel offers are displayed below the registration confirmation. Event organisers can also incorporate this page into emails using new placeholders – perfect for booking confirmations, registration emails, or event reminders.
Widget Integration and Enhanced Possibilities
The feature works through a widget that blends perfectly into the visitor portals’s design and user journey. Dynamic colour options (primary and secondary colours) allow the widget to match your event’s branding. Desktop users see hotels in a combined map and list view, while mobile users can toggle between the two displays. Clicking on a hotel offer takes users to our booking partner Revolugo, where they can reserve their selected room directly. Forms pre-populated with names and addresses from the ticket registration significantly streamline the booking process – a major plus for user experience.
This hotel booking integration represents another step towards a comprehensive, digitally connected event experience. It simplifies planning for visitors while allowing event organisers to benefit from intelligently linked services and an extended customer journey.
